When you write business newsletters, as when you write anything, you should always keep the interests of your readers in mind. Your customers and potential customers are the intended readers of your newsletter, but the purpose of your newsletter is to connect with this audience rather than trying to push your products to it. A newsletter should be informative and provide the reader with relevant news articles written in an interesting and fun to read manner.
Write business newsletters that contain many different short articles of interest to your target audience, but be sure to vary the formats. For example, you may want to communicate one news item in a numbered list such as a list of the top ten dog breeds in North America if you're in the pet business. The news should relate in some way to your business, and it should inform and entertain your reader.
If you write business newsletters related to a certain season such as winter, summer, Christmas or even cold and flu season, do some research so that you can provide newsworthy information for your readers. Do keep the tone light and conversational, however. Business newsletters should be professional but not stuffy and the tone should be friendly and helpful.
A Did You Know? section with interesting facts is a fun, yet informational touch to consider when you write business newsletters for your customers. Or, you may want to have a short, simple quiz for your readers. Whatever content you decide on, the headlines that introduce each item in your newsletter should be concise and be designed to capture the reader's interest so that he or she will want to read the whole article.
It's always a great idea to add something extra to your newsletter that your reader can use such as a recipe or a coupon. When you write business newsletters with extras in mind, remember to keep them related to the season or theme of your newsletter. For example, a barbecue recipe looks out of place in a December newsletter, but a cherished family recipe for special Christmas cookies relates to the season and lets your customers know a little more about you and your family background.