A market demand analysis can be a productive activity for a number of organizations, ranging from for-profit corporations to non-profit charities, and hospitals. The analysis could help determine or justify a desire for expansion in a particular sector or just to assess the health of a sector. Although the process may be performed differently based on the type of organization or study, participants may still share some fundamental procedures based on market conditions. These core strategies could include assessing the target market, reviewing trends that are forming, and determining the current market share. A market demand analysis should also involve projecting future activity.
Market demand analysis is often performed before any type of development or expansion project is begun. Considering the large investment that may be required in order to build infrastructure or incorporate new businesses and assets, an organization may prefer to determine just how ripe conditions are for the new plans. With some framework in place, corporate executives or public officials may be able to garner the support needed from a board of directors or otherwise in order to pursue change.
One common characteristic that is measured during a market demand analysis is a review of the current population. If trends dictate that people are moving into or out of an area, these behaviors could affect the potential of a project. In a market demand analysis, population may be measured based on current conditions in addition to some gauge of the future composition of a region.
It is also useful throughout a market demand analysis to identify who the organization's target market is. In doing so, the analysis could expand to include details pertaining to where the ideal demographic for a product or service can be reached. Some of the factors that may be included are a series of averages for income in a given region as well as age and real estate values, for instance.
Future projections are also typically helpful when performing a market demand analysis. Any anticipated shifts in economic or business conditions could impact the demand for some endeavor. This could work against or in favor of a potential project depending on what the financial estimates may be. Economic projections could influence items such as the level of investment that is generated for an endeavor. The results of a market demand analysis could be very clear and indicate whether there is demand for some product or service or if a particular market may be over saturated.