What is a Keyword Bid Tool?

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  • Written By: A. Leverkuhn
  • Edited By: Andrew Jones
  • Images By: n/a, Eugenio Marongiu
  • Last Modified Date: 07 October 2019
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A keyword bid tool is a piece of software that helps busy managers implement bid-based pay per click advertising strategies. In bid-based pay per click, companies and other parties bid on a specific keyword in an automated auction. The result determines which advertiser’s ads get seen in a particular search engine context.

As with other forms of pay per click (PPC) advertising, managers want to get the most out of their investment in Internet publicity. Bid management software options, such as keyword bid tool applications, help to identify high paying keywords and assist in other aspects of keyword management. These tools might help set optimal bidding rates or monitor what happens in an online auction.

Popular keyword bids tool options support multiple search engines. They provide consistent monitoring capability and user-friendly design. These tools help advertisers manage multiple campaigns when time is of the essence in making decisions about PPC projects.


In times when company leaders are trying to manage a whole array of keyword bids, a keyword bid tool can help eliminate a lot of redundant busy work. These applications can help provide a better return on investment by allowing managers to change bids frequently. Feedback loops in keyword bid tool software help managers to evaluate campaigns based on click volume in order to change their bids if a former strategy has become obsolete. These kinds of keyword software can also provide analytics, observed results that are crucial for success in PPC initiatives.

As part of the general analytics that a keyword bid tool might provide, these software applications often include analysis of general traffic to a particular site or page. Complex tools can also give recommendations based on real results, or even on hypotheticals. Keyword tools can help with fraud monitoring, or keep the details straight when PPC projects become complicated and cumbersome.

In general, specialized software is helpful to many of those who engage in PPC and similar Internet advertising. Many businesses of all sizes are choosing to get involved in online media on some level, as this kind of strategy replaces radio and print media to some extent. In the wild world of online ads, keyword bid tools are just one part of how automation simplifies a business ad process.


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