What Factors Affect Hotel Customer Satisfaction?

Ken Black

Although the most important factors affecting hotel customer satisfaction can vary from one traveler to another, many individuals prefer nearly the same things. Among the top three factors are cleanliness, appearance, and price. Further down the list are the availability of non-smoking rooms, hotel ratings, and distance from attractions. Pools, free breakfasts, and an airport shuttle service are further down yet. Atmosphere and a friendly staff may also be a key factor in hotel customer satisfaction for some guests.

A room's cleanliness affects hotel customer satisfaction.
A room's cleanliness affects hotel customer satisfaction.

Generally, the first thing most travelers look at when it comes to hotels is the level of cleanliness. While this is somewhat related to appearance, a hotel may have a rough exterior, but be meticulously maintained on the inside. Therefore, the two are considered separate. Cleanliness, as it relates to hotel customer satisfaction, not only applies to the general condition of the hotel room, including the bathroom, but the hotel's common areas as well.

Customers may get frustrated if room's don't have a fresh supply of toiletries.
Customers may get frustrated if room's don't have a fresh supply of toiletries.

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Non-smoking rooms are also a preference of many hotel guests. Tobacco smoke odor in a room can be an uncomfortable experience for non-smoking guests, and the smoke still lingers even after the smoker has left the area. For non-smokers, who are generally more sensitive to the odor, it plays a major part in the decision in where to stay, especially if there is a hotel in the area that has non-smoking rooms available. Nearly every hotel has some such rooms, but they may fill up quickly, especially during busy travel times.

The quality of a room's shower can affect customer satisfaction.
The quality of a room's shower can affect customer satisfaction.

A hotel rating can also be a preference among some travelers, especially for those looking for specific amenities. Generally, a star rating system is used, with one or two stars noting a hotel with just the basic amenities and maybe a limited restaurant. A three-star hotel generally offers a full-service restaurant and possibly room service. Four star and five star hotels are generally luxury properties that cost the most, but also offer the best overall quality.

Friendly staff can improve hotel customer satisfaction.
Friendly staff can improve hotel customer satisfaction.

Closely related to hotel ratings is atmosphere. How distinct the hotel is, how inviting the hotel and staff are, opportunities for relaxation and refinement all lead to the hotel's atmosphere. For some individuals, this may be even more important than price.

Amenities such as complimentary breakfast can impact customer satisfaction.
Amenities such as complimentary breakfast can impact customer satisfaction.

Location is another important factor in hotel customer satisfaction and can often lead to major differences in pricing. For business travelers, having a hotel in a downtown area close to offices, as well as places to eat and relax, is important. Families on vacation may prefer a hotel next to a ski resort, theme parks, a national park or other such attractions. The closer to the attraction the guest is, the more they often can expect to pay, especially when comparing similar hotels.

Amenities, such as tennis courts, may impact customer satisfaction.
Amenities, such as tennis courts, may impact customer satisfaction.

Some of the minor features regarding hotel customer satisfaction pertain to amenities that help guests to relax even more. These are things such as pools, breakfasts, and even a shuttle service to the airport. While these things may be nice to have, they are not considered vital for many travelers.

Five-star hotels are often luxury properties that are expensive but offer excellent overall quality.
Five-star hotels are often luxury properties that are expensive but offer excellent overall quality.
Amenities such as a swimming pool can factor into customer satisfaction.
Amenities such as a swimming pool can factor into customer satisfaction.
The drinking options that are available to guests can impact customer satisfaction.
The drinking options that are available to guests can impact customer satisfaction.
Hotels generally have separate rooms for smokers and non-smokers.
Hotels generally have separate rooms for smokers and non-smokers.

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Discussion Comments

Maxioneter

I think hotels could improve their customer satisfaction ratings by making sure that the guest rooms are very clean. One of the most important factors that affects hotel customer satisfaction is the cleanliness of a guest room. Hotels could hire more supervisors who could inspect guest rooms to make sure that they are clean. Bedspreads and pillows should be cleaned after every guest stays in a room. Some hotels clean bedspreads every 30 days, no matter how many guests stay in the room.

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