Print advertising media includes newspaper, magazines, direct mailers, ads in any type of print publication, and phone book advertising. These types of advertising media have become less common as internet and television ads became more popular, though plenty of print advertising media is still in use. Direct mailers can be sent to households and businesses through the mail, and flyers and posters can be hung in a variety of locations to reach a wide audience. Newspaper and magazine ads, along with ads in the phone book, tend to be more expensive than other types of ads, but they are guaranteed to reach a wide audience.
Direct mailers are print ads that are sent directly to homes and businesses through the mail. The mailers could simply be an ad for a product or service, or they may advertise a special deal or discount. This type of print advertising media requires the advertiser to have a list of addresses to which the mailers can be sent; the advertiser may purchase a mailing list, or he or she may accrue a list by offering this service to customers, who can then sign up for such a mailing list.
One of the oldest type of print advertising media is newspaper advertising, in which a company or business buys an advertising space in the newspaper. The size of the ad will often dictate the price, as will the content of the ad. Graphics usually cost more money, while simpler text ads cost less. Magazine ads are another type of print advertising media that will vary in price according to size and content, as well as whether the ad is in full color or black and white. A company or business purchasing advertising space in a magazine can often choose from a full page ad, half page ad, quarter page ad, or sidebar ad.
Billboards afford businesses and companies the opportunity to reach local audiences by strategically placing ads and images on large signs near roadways. Such an ad space is often purchased monthly, and the cost of producing the ad can be quite significant since billboards are quite large. The ad will be affixed to a large board that can be seen for significant distances, usually by motorists during daily commutes. This type of advertising is especially useful for local businesses or larger companies that provide a specific service to the area surrounding the billboard.