What Are the Best Tips for Being a Great Salesperson?

Malcolm Tatum
Malcolm Tatum

Becoming a great salesperson is something that involves making the most of innate talents while also developing those gifts in a manner that wins the trust of potential clients. While there are many different ideas about what makes a great salesman or saleswoman, there are a few basic traits that are likely to apply in just about any situation. Those traits include honesty, integrity, working knowledge of the products sold, and the ability to communicate with potential and current clients in a manner that makes closing the sale an easy task.

A good car salesperson does not need to know about auto repair, but they must be familiar with the makes and models on their lot.
A good car salesperson does not need to know about auto repair, but they must be familiar with the makes and models on their lot.

Any great salesperson will choose to be open and honest with clients. This means avoiding situations in which promises are made that cannot possibly be kept. Nothing harms a relationship more than committing to providing a good or service and then not being able to deliver. Great salespeople pride themselves on making sure that clients are not misled about what can and cannot be done with a given product, and will go out of their way to come up with an alternative solution when and if unanticipated events render access to a given product impossible after that commitment is made.

Friendliness and approachability are important traits for a salesperson to possess.
Friendliness and approachability are important traits for a salesperson to possess.

In order to be a truly great salesperson, a working knowledge of the goods or services sold is essential. While the salesperson does not have to be an expert in all aspects of the product, that knowledge must extend to the practicalities of the product, especially in terms of potential use by a client. For example, a car salesperson does not have to know how to repair an engine, but should be acquainted well enough with the makes and models on the lot to help potential buyers identify the cars or trucks that seem to be a good fit for their needs.

Positive body language often increases a salesperson's effectiveness.
Positive body language often increases a salesperson's effectiveness.

Communication is also crucial in order to be a great salesperson. Since communication involves both the ability to listen and the ability to respond in a clear, concise manner, people who are successful in sales use all their senses when interacting with a client. This means not only hearing the words spoken but also making note of facial expression, inflection and body language as part of the process. A great salesperson is not afraid to ask clarifying questions and to listen closely to the responses in order to help a customer make the right type of purchase. Without this ability to interact with the client effectively, the chances of making a sale and enjoying repeat business from that customer is greatly diminished.

A salesman must have excellent communication skills.
A salesman must have excellent communication skills.
Malcolm Tatum
Malcolm Tatum

After many years in the teleconferencing industry, Michael decided to embrace his passion for trivia, research, and writing by becoming a full-time freelance writer. Since then, he has contributed articles to a variety of print and online publications, including wiseGEEK, and his work has also appeared in poetry collections, devotional anthologies, and several newspapers. Malcolm’s other interests include collecting vinyl records, minor league baseball, and cycling.

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Discussion Comments

Heavanet

I think that bosses play a big role in how sales people interact with their clients. If you want to be a great salesperson, you should look for a job with a boss that encourages a positive work environment.

Talentryto

It is also important that a salesperson truly enjoys selling, and believes in the product that he or she is trying to sell. If not, the salesperson will not seem sincere and customers will not feel comfortable buying from him or her.

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