Since its introduction in 1886, Coke was always "the real thing" for cola drinkers, soaring to a whopping 60% market share after the end of World War II. By the 1980s, however, a new generation of soft drink consumers had drifted away, preferring Pepsi and other sodas. So in April 1985, after extensive research and blind taste tests, Coca-Cola launched its "new Coke" formula. The response was so negative that Coke abandoned the new formula after just 77 days. TV anchor Peter Jennings announced the return of Coke Classic by interrupting the popular daytime soap General Hospital to give US viewers the news.
Classic turnaround for Coke:
anon995082
Post 1 |
The whole problem with Coke Classic, is that it's not the original formula. One of the main reasons that I can say this, without knowing the formula, is that they didn't sweeten their original soda with High Fructose Corn syrup. Also the original was make using coca leaves. |