How do I Become a Media Analyst?

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  • Written By: Carol Francois
  • Edited By: Heather Bailey
  • Last Modified Date: 15 July 2019
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There are four steps required to become a media analyst: post-secondary education, related work experience, register your business, and build a portfolio. A media analyst is responsible for determining a research approach to meet the client’s needs, conducting the research, and reporting back to the client. The vast majority of media analysts are freelance or on short-term contracts. There are a handful of dedicated media analysis companies and openings are fairly infrequent.

People who are detail-oriented, naturally outgoing, and have good analysis skills enjoy this type of work. Excellent written and oral communication skills, strong logical processing, and computer skills are necessary to become a media analyst. In addition to these skills, working as a freelance or contract staff member requires entrepreneurial skills and drive.

The first requirement to become a media analyst is to obtain a college diploma or university degree. There is no specific program for a media analyst, but training in broadcasting, communication, or journalism are all very helpful in this career. Advanced or specialized degrees are not required, with more emphasis on reputation and past work quality than education.


Related work experience that is helpful when you want to become a media analyst includes journalism, broadcasting, radio shows, or related activities. These can be at the amateur or professional level. As with all fields, there are a certain number of mistakes that everyone makes. It is a good idea to get them out the way early in your career. Offer to volunteer in the local community media outlet to gain valuable experience.

When working as a freelance or contract staff member, you will need to officially start your own business. This fairly simple process requires a business name, permanent address, and taxation registration. It is important to consult a professional accountant and a lawyer if you decide to incorporate your business. There are key differences between a corporation and a sole proprietorship or business.

Develop a portfolio of professional quality work that highlights your research, writing, and presentation skills. Cover a wide range of topics, such as local trends at the community level and then move to specific areas, such as finance or investments. Build a portfolio that shows a professional level of quality, a good understanding of what is required, and a quick turnaround.

Use this portfolio during the initial stage of your marketing campaign. The next stage should include letters of reference from past customers, or attributed quotations that reinforce the professional quality of your work. Make sure to obtain permission to use the quotes in your material beforehand.


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