What Is the Role of the Internet in Business Communication?

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  • Written By: K.C. Bruning
  • Edited By: John Allen
  • Last Modified Date: 15 September 2019
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The role of the Internet in business communication is varied and has come to be of great importance. It can be used to increase effective communication both internally and externally. Use of the Internet can make it easier to connect with others quickly and more often, in addition to exchanging a wide array of media types. It can be used to communicate purchase information to vendors and by customers to ask questions. The factors that make the role of the Internet in business communication important can also cause conflict, depending on the way the medium is used.

Email is one of the most popular uses of the internet in business communication. It is widely used for both internal and external communications. Email enables users to communicate with each other at any hour and from several locations. It can also be an effective way to keep track of requests, conversations, and other important data as it provides a record of what was communicated.

One of the most significant internal uses of the Internet in business communication is the intranet site. This is a website that is only available to the members of a particular organization. It typically serves as both a sort of community bulletin board and a place to access forms, information, and other resources that are necessary or helpful for employees. Most intranet sites are password protected and some even have sections which are only available to certain groups of employees.


An important method of external use of the Internet in business communication is the website. This can be an effective method of communicating with customers, vendors, and business partners. A website can be a sales tool, a resource, or the means by which business can be conducted. It can be used for asking and answering questions; providing updates; and giving readers a detailed picture of a product, service, or organization.

Some roles of the Internet in business communication are less positive. Though the speed with which communications can be sent over the Internet can be useful, it can also lead to complications. This can include errors in documents which are sent so quickly that they can not be corrected in time to avoid a costly mistake. Another common problem is with email, which can easily be sent to the wrong party or group. Miscommunication in email can lead to minor and major conflicts, which can waste time, money, and resources.


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I think that the internet is also integral to many businesses who seek a unified Communication strategy. Through teleconferencing, web chats and audio voip, the internet has changed business communications forever.

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