Pheromone cologne is a type of cologne that is used by individuals who are seeking to attract sexual mates. The cologne can be advertised as containing pheromones, or human chemical signatures, that are associated with sexual attraction. The goal of wearing this type of cologne is to help increase the possibility of attracting mates through the sense of smell, which can be a subconscious sexual cue. The actual ingredients included in colognes such as these can be dubious, and the results can vary considerably.
When individuals opt to use pheromone cologne, they usually are doing so to attract mates. Some individuals use pheromone cologne as a way to encourage attraction in those who smell the fragrance. Sexual arousal might or might not result from the smelling of pheromone cologne.
Ingredients in pheromone colognes can include some chemical formulations, but they can also contain plant extracts. Some supposed pheromone colognes might just be a blend of plant extracts that have reputations for attracting the opposite sex. For example, cinnamon might be used in a cologne formulation because of its reputation for being a natural aphrodisiac.
Pheromone colognes can be specifically marketed to those individuals who might have trouble attracting or interacting with potential mates. Some products have names that are meant to convey to potential buyers that attraction and social interaction with others will improve if they buy and use the specific product being advertised. Certain manufacturers might even go so far as to claim on packaging that improvements will be seen in social and intimate situations after the use of the products.
There are products on the market that advertise the ingredients of human sexual pheromones. Some claims associated with these products might include better luck in attracting mates, better performance in social situations, higher degrees of relaxation and increased mood. Disclaimers attached to these products, however, can stipulate that results will vary between individuals.
Indeed, the success of these products in any of these areas can greatly depend on the attitude of the wearer. It is possible that these goals can be achieved while wearing pheromone cologne, but it might be just as likely that the wearer will experience success in attracting a mate because the wearer expects to do so. In cases like these, the pheromone cologne acts somewhat like a placebo, and any positive results that the wearer experiences can be directly traced back to the wearer's anticipation and expectations that the cologne will produce results.