New media technology is any type of application meant to transfer information via digital techniques, computerized systems or data networks. First established in the 20th century, this technology is most readily associated with information transfers meant to be manipulated in some way. Most forms are interactive and contain compressed data designed to be accessed in a variety of markets. The most prevalent examples of new media include Internet-based concepts, like websites, or digital mediums, such as CD-ROMs and DVDs. Anything that is considered old media, such as television, film or paper-based products, are not part of new media.
The concept got its start in the 1960s. With the rise of modern computer technology, the idea of information exchange through the medium became a powerful application. Artists and designers used this technology to bring new concepts to fruition, creating things like digital-based artwork and video games. These technologies became highly prevalent in the 1980s, slowly replacing traditionally mediums, primarily through the implementation of personal computers and video game systems. This was also supported by desktop publishing methods that allowed for easier image manipulation techniques and online publications.
According to new media technology standards, certain commonalities exist between all types of modern mediums. Geographic distance is compromised due to the fact that the technology can be used in nearly every market around the world. The level and speed of communication is increased because of the Internet. Additionally, the interactive level of information exchange allows users to adapt to new methodologies while supplying their own input. Also, previously isolated forms of communication, such as video and telephony, can be merged together.
Business has increased dramatically in certain markets due to the onset of new media technology. Two-way dialogue about products, facilitated by the technology, helps marketers and producers find ways to better offer consumers what they want. Ideas such as interactive advertising promotes new venues for products to reach a wider marketplace. For example, certain companies use social networking sites to seek out and target possible clientele. In addition, public relations can take advantage of what this technology offers to provide direct interaction, such as when the president of the United States takes online questions from the American audience.