What is Murketing?

Since many young people want to achieve, or be a part of a certain lifestyle, I can see how murketing is a way to reach this mindset.

It offers a much broader appeal than the idea of one single product. Social networking sites can also help these advertising ideas generate a lot of publicity in a short amount of time.

If something goes viral, no matter how nonsensical it is, you have reached a far greater number of people than you do with traditional advertising.

I think it is the element of mystery and unconventional advertising that is so appealing to young people. Murketing creates a different marketing strategy that many younger people are drawn to.

I can see as more advertisers begin to use this type of advertising, it will probably become much more common than it is now. This will be the type of advertisements that many people of the younger generation will know and relate to.

As for me, I still like the traditional advertising, but that is all that I have ever known. I must admit there is a bit of excitement in the creativity and intrigue that murketing provides.

I can see how the new type of marketing called murketing would be popular with the Generation Y. With the advance in technology, this group is used to changes and looking forward to something new and exciting.

Lifestyle is a big part of who they are. The internet is a great place for marketers to do their murketing. Often when lifestyle is paired with "products", even subtly, they seem to internalize the ideas.

I think that the creators of murketing have really hit on something - maybe not for the total population, but with the niche called Generation Y.

Personally, I like the regular type of advertisement that tells how a product is better than the competition, if it is done in an honest way. But the marketing can still be done in a way that is humorous or clever.

If you've ever seen a commercial from the 50s and 60s, you'll understand what bland and boring is!

Marketers have come a long, long way!

I know those marketers who use murketing strategies are trying something new and innovative to sell their products and to entertain. But, for me, these ads are confusing and the subtle ideas don't stick in my mind.

I think I prefer murketing to regular marketing strategies because it looks more fun. Sometimes I do see an ad here or there that I don't understand at all, but at the same time, it doesn't prevent me from associating with that brand or product.

I think we have gotten so used to the regular and boring marketing strategies and ads, murketing has infused some excitement and fun into the industry. Some out-of-the ordinary is not bad.

At the same time, brands shouldn't overdo it. The ads still need to grab the attention of the majority. So targeting only a specific group in society with their ads won't get them very far.

I actually prefer straight marketing over murketing. I like to be informed about a product before I buy it. I cannot be sold on something that tells me my love life or career will improve if I buy it. Also, I like to laugh, but if all your commercial does is make me giggle, that’s not enough to sell your product to me.

I may be one of the few, but I like those detergent commercials that give me statistics and percentages. I love it when they tell me the active ingredients that make it work better than other brands.

If I’m reading or watching an advertisement for breakfast cereal, I want to hear details about the whole grains used to make it and the vitamins and minerals included in it. This is what I look for in a cereal, not something that will make me drop eight dress sizes in a week and meet Mr. Right.

@KaBoom - Murketing does kind of make sense. However, I think sometimes marketers go a little too far with it.

I know sometimes marketers create website that look real, but are actually related to a movie or a TV show. I think this has the potential to scare or confuse people if they can't tell the website is just a marketing ploy!

I had never heard this term before, but I definitely see ads based on this idea all the time. Advertisers think that by associating their products with a fun or mysterious statement, they are setting their brand apart as something that needs no explanation because it is that awesome.

Often, it works. Most people would rather see an interesting commercial than a typical one, even if its message is unrelated to the product. Usually, consumers don’t need an advertisement to tell them that soap cleans or a drink satiates thirst, anyway.

If an ad campaign is entertaining enough, that alone can boost sales. If you effectively make consumers associate something hilarious with your product, then they will remember it and feel good when they see it on a shelf in a store. They will be more likely to purchase it than a product with a mundane advertisement.

Murketing and lifestyle brands seem to go hand in hand. I've noticed it a lot more in the last few years for sure.

In murketing, it's often really hard to tell what is being advertised. But they somehow make you want whatever it is by tying it to a specific lifestyle.

For example, a lifestyle brand that targets skateboarders would probably have a lot of skateboard related commercials. Even if what they are selling is a drink, or a shirt, or something totally unrelated to skateboard. However, murketing find a way to make it related. This is actually a pretty ingenious marketing tactic, I think.