What is Digital Media Production?

Digital media production is the process in which digital files are created, enhanced, encoded, and distributed using numerous methods of processing via computer hardware and software applications. These files represent assorted media types, including audio, video, graphic, and written content as seen on the Internet. These media types are most often specifically coded to function in a pre-determined environment or platform. Digital media production exists as the primary discipline for the creation of digital music, streaming video, and other content made available to a mass audience. This industry makes it possible for the world to see and hear things differently and with more imagination.

The definition of digital media production is constantly changing as the boundaries of technology expand each day. In many cases, it refers to the production of visual media, as in digitally enhanced animation; or new media creation, including website creation, multimedia authoring, and the creation of computer games. Since digital media files are based on the binary numeral system, which refers to the individual states of zero and one as a representation of data, the types and possibilities of creation are endless as technology progresses. Logically, digital media production encompasses an area responsible for multiple processes, which in turn has the potential to create media of numerous genres and styles.

Before the approach of the 1980s, media outlets depended on print; tangible graphic art; and crude, analog techniques, such as those used in broadcast television and radio, to communicate ideas and entertain the world audience. As technology progressed, the face of media and the methods behind its production transformed into a science. This science incorporates the use of one or more computer workstations, specialized software applications, and creative technologists developing a constantly changing art form.

When the face of media changed, so did the primary components within music, film, television, advertising, journalism, and personal communication. The development and establishment of standards of digital media production have also affected one of the oldest and most important technological inventions in history. Even the printing press has been transformed by technology through digital image manipulation and desktop publishing software which can effectively allow a single computer workstation to function as the author, editor, publisher, and printer of its own publication.