Counter service is a type of hospitality strategy that is used in bars, pubs, and some restaurants. Sometimes referred to as bar service, this approach to serving customers involves providing food and drink at a counter or bar, rather than at a table. Over the years, two specific forms of counter services have evolved, with both approaches used around the world.
One approach to counter service involves seating a customer at the bar or counter. The customer then places an order, which is prepared and served at the bar. With this model, the customer remains seated at the counter to consume the food and drink.
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A second type of counter service applies a slightly different strategy to customer care. The customer still approaches the counter, and places an order, but is likely to remain standing. The order is prepared and placed before the customer, often on a tray. Instead of remaining at the bar, the customer takes the food-laden tray and proceeds to a dining area, where tables and chairs are available.
Both approaches differ from table service, a method where customers are seated, orders taken, and food and drink returned to the table by servers. With table service, diners normally pay for their meal at the end of their visit to the restaurant. In most cases, customers who receive counter service will either pay for the order before or at the time that the order is received. However, in many pubs and bars, patrons may be allowed to run a tab that must be settled at the end of the evening.
Considered a more casual approach to dining out, counter service is the norm in many fast food restaurants, as well as many bars and pubs around the world. The perception is that counter service tends to be faster, making it ideal for anyone who has only a limited amount of time to enjoy a meal or have a drink. While this is true in many counter service restaurants, the opposite is true in bars and pubs, where patrons are likely to order a drink, then settle in to visit with friends and enjoy the drink for some time.
There are establishments that offer a combination of counter and table services. This is true of restaurants that provide a full bar in addition to a dining room. An arrangement of this type is often very convenient for customers who are waiting for all members of the dining party to arrive. While waiting, the individual can enjoy a quick drink at the bar, pleasantly passing the time until everyone is present and it is time to be seated at a table.