Someone who manages and directs the activities and traffic on a website is called a web coordinator. This person is generally responsible for all content on the site, as well as for working alongside marketing personnel to drive traffic to the site. He may also manage a team of individuals who work together to build, maintain, plan, and design different aspects of sites, micro-sites, and individual pages.
Working with designers and writers, the web coordinator must choose content for the site that may include pictures, graphics, articles, blogs, and other written and visual communications. At times, it may also be necessary to sponsor web events for potential customers or team members, including web conferences and seminars. Choosing content that will drive traffic, interest buyers or members of the site, and provide valuable information is the web coordinator’s job as well.
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The web coordinator must also occasionally update material on the site, such as posting new home pages and landing pages on occasion to go along with current sales, events, and seasons. He generally directs multiple individuals in choosing this content and information, including designers to build the new pages and writers to submit the new content.
Working a web coordinator is much like working as a manager. He must make decisions and direct others on how to implement them. It is also his job to plan and attend all events for new marketing or public relations campaigns. These events can be online events, or they can be live.
One of the most important aspects of working as a web coordinator is interacting with the public. This can include not only the events, but also via email and phone conversations. Not only will this allow the web coordinator to better understand customer needs, but it will allow him to build a network of contacts for future campaigns and emails.
To become a web coordinator, one must have a general understanding of project management, public relations, and how the web works. Gaining these skills can be done through a university, career school, or through on the job training in a related field or fields. One must have organizational skills, along with an ability to interact with the public.
Companies and organizations who hire web coordinators are varied, and may include schools, non-profit organizations, and public relations or marketing firms-among many others. These businesses generally have a message to present to the public, and do so via websites and events.