What is a Power Dialer?

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  • Written By: Ken Black
  • Edited By: Bronwyn Harris
  • Last Modified Date: 06 November 2019
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In any call center environment, the key to success is not only being able to effectively deal with the customer once they are on the phone, but contacting as many different customers as possible. With power dialer software, the ability to connect and manage calls even while in the middle of a pitch is easy. The process is entirely automated and gives the user plenty of options to choose from, depending on what the situation may call for.

The first thing to understand is that a power dialer is much more than simply an autodialer. Though automatic dialing is a feature of the service, there is much more to it than that. The very best software can not only help you manage the call but, at least in cases where there is already a pre-existing relationship, bring up a customer history and perhaps some personal preferences. This can help provide the feeling that each customer is getting preferential treatment.

This type of customer relationship management fostered with clients can only work to increase sales, as customers will no doubt be impressed by the amount of knowledge you have available about him or her. This can also effectively facilitate the call and lead to quicker order times, especially if the customer simply wants a repeat of their last order. Thus, the order can be placed and the caller can move on to another client in an expedited fashion.


In some cases, the next call can be placed even before hanging up the phone with the previous contact. This will help provide a seamless transition between the calls and thus also help to increase productivity in a telemarketing environment. Where outbound calls are concerned, the power dialer software should also help increase efficiency by flagging those who do not wish to receive calls, thereby quickly and permanently eliminating them from the system at the click of a button.

In the case where a voice mail system is reached, the power dialer can also be of great help. As soon as the voice mail message begins, the user can simply choose a prerecorded message to leave and then move on to the next call before the message is finished. The power dialer will take care of the rest. In this case, the caller may have several different messages to choose from.

Some say a power dialer can help increase efficiency by as much as 100 percent or even more in some cases. While these numbers may at first seem unreasonable, there is a tremendous amount of time wasted in any call center, simply because of the nature of the work. Therefore, anything that can help keep employees on task is very beneficial. Further helping to increase efficiency is the fact that the power dialer can be customized to meet the needs of almost any type of business where calling makes up a significant portion of the job.


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