What is a Beauty Consultant?

Mary McMahon
Mary McMahon

A beauty consultant is someone who provides advice about personal appearance, with a focus on making someone look more beautiful and professionally polished. Beauty consultants work for department stores and cosmetics companies, selling their products by showing people how they work and how they can be used to improve personal appearance, and they can also run private consulting agencies used by people who want to make radical changes to the way they look. Beauty consultants also staff makeover television shows and other services which are designed to provide image makeovers.

Beauty consultants work with both men and women.
Beauty consultants work with both men and women.

The level of training received by a beauty consultant varies. Employees of private companies and department stores may go through company training programs, which tend to place a focus on selling the company's product lines. Beauty consultants may be graduates of cosmetology schools, fashion programs, and other types of seminars and workshops which are designed to provide people with the knowledge and skills to work in the fashion world. Typically, a beauty consultant also needs to engage in continuing education to keep up with ongoing beauty trends.

Beauty consultants recommend different lines of cosmetics that will compliment a client's looks.
Beauty consultants recommend different lines of cosmetics that will compliment a client's looks.

Beauty consultants work with both men and women. They can provide advice about hair, makeup, clothing, and cosmetic procedures, along with tips about how to walk, speak, and carry oneself to improve personal image. Some specialize in executive makeovers, helping people look more professional at work to improve their work prospects and the images of the companies they work for. Others are more interested in personal makeovers which are designed to make people feel more self confident, improving their self esteem and their chances at social success.

Working as a beauty consultant can be challenging. These professionals literally need to see the beauty in everyone, identifying features which can be brought out with a variety of beauty tricks, while also zoning in on issues which may need to be hidden or obscured. Beauty consultants may opt to work in teams with several professionals who each handle a particular aspect of someone's makeover, and they can also consult with long-term clients for periodic advice and image updates, accompanying clients on shopping trips, organizing closet purges, and helping clients create and maintain a specific image.

It helps to have a good eye for fashion if someone wants to become a beauty consultant, and to have a good sense of personal style. Beauty consultants always need to look fabulous because their personal presentations are advertisements for their services. They also need to be able to work with very diverse clients from many cultural backgrounds, and to be able to make adjustments for different kinds of people and different sorts of industries. An executive makeover which is appropriate for the head of a software company, for example, might not be good for a banker, and a personal makeover for a yoga instructor should have a very different feel from a makeover for a stay at home mom.

Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a wiseGEEK researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

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Discussion Comments


Cafe41-I know that many independent beauty consultants are those that are in business for themselves.

They usually work as an independent beauty consultant for a direct marketing company like Mary Kay and Avon.

Here women buy directly from the company and schedule parties in which they perform makeovers on their guests in order to entice them to purchase the products.

They also receive product information training as well as sales training and additional make up application tips. These beauty consultants bring supplies such as cotton balls and Qtips for sanitary reasons.


Crispety-There are some professional makeup artists that got their initial education from a beauty college.

Many of these make up artist specialize in special events only such as weddings, or high traffic promotional events. They can make six figures in the New York City market if they are good. Some of these consultants started off working behind the counter.


Beauty consultant jobs can range from working in a department store or spa and being an independent beauty consultant.

Many department stores offer specific training for each of the cosmetic lines. These courses involve selling techniques, makeup application techniques, and skin evaluation techniques. Many times these training classes were held with a large product launch in order to ensure that the beauty consultants could sell the products effectively and demonstrated consultative selling techniques that will yield the company more profitability.

Beauty courses include learning how to match the appropriate color of foundation as well as applying the right colors on the eyes to make them stand out.

One of the beauty treatments that the Clinque beauty consultants are taught is how to give a refreshing hydrating mask to their customers. This is with the use of Moisture Surge. This is a hydrating gel that is placed on the face for moisturizing benefits.

The application of the masque is simple. Once you clean the face of the customer with the cleanser and clarifying lotion, then you apply a chilled moisture surge to the face and leave it one for about two minutes. You then wipe off the excess gel and your face feels light and full of energy.

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