What is 3DTV?

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  • Written By: Matthew F.
  • Edited By: Bronwyn Harris
  • Last Modified Date: 11 October 2019
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A 2010s trend in the ever-evolving world of media and technology, three dimensional television represents a new way to enjoy shows, sports and movies. Known simply as 3DTV, this form of television presents pictures in a different format than the standard two dimensions that are used for most television broadcasts since the inception of the device. New 3DTV technologies are supposed to offer a more lifelike and realistic representation on your screen, and hopes to attract viewer and interest because of this.

The main forces behind 3D television are stereoscopy and stereoscopic imaging. This type of technology refers to any presentation that is recorded in three dimensions, giving the illusion of dept. Stereoscopy allows 3DTV and 3D HDTV to be viewed as a far more sensory experience than regular television.

Three dimensional television is shot similar to the way that the human eye captures things in front of it in three dimensions. By placing two cameras next to each other at the same depth from the object, much like a human set of eyes, events will be captured in the same way as they seen naturally. By using a set of 3D glasses to complement the filming procedure, the eyes will be able to view the recorded image from both cameras together.


3DTV was first introduced in the 1990s as many technologies and capabilities were being introduced into film and television. It was first used as a ploy to draw some interest and more viewers, and was utilized by the television show 3rd Rock From the Sun and by the Discovery Channel’s presentation of Shark Week.

These shows were received favorably, and creators and producers began looking for further venues to integrate 3DTV into mainstream media. These efforts led to the development of 3D HDTV in the early 2000s, and allowed the Chinese manufacturer TCL to develop the first 3D television. It was first introduced in January 2010, and its initial selling price was $20,000 US Dollars. The television did not require 3D glasses to view the effect.

To compliment enhanced 3DTV capabilities, studios began producing 3D friendly cameras and taping rooms, and began to introduce shorts, commercials and previews in 3DTV during major broadcasts. As of 2010, many large television retailers were beginning to produce 3D televisions.

One complaint with 3D television is that the two-eyed effect can cause viewer to become cross-eyed trying to view the picture from both cameras at the same time. In some cases, the pictures appear to overlap, as they do with your eyes if you close one eye at a time. In other cases, the image fuses seamlessly and produces a picture with depth.


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