What does a Branch Manager do?

N. Madison
N. Madison

A branch manager is a person who has the responsibility of running a branch of a bank or other type of institution. While an individual may work as a branch manager in another field, this term is usually used to refer to the financial industry. A person with this job is typically responsible for overseeing the day-to-day operations of his branch, supervising its employees, and establishing relationships with its customers and clients. Often, a person with this job is also expected to establish community relationships and encourage the branch’s positive image.

A branch manager is responsible for running a branch of a bank.
A branch manager is responsible for running a branch of a bank.

When a branch manager works for a bank, he is typically expected to run his branch in keeping with the bank’s objectives and policies. A person with this job usually handles such duties as hiring and managing staff members and making decisions regarding the security of the bank and the safety of its customers and employees. A person with this job is often required to help resolve complaints from customers or employees. He may also work to attract and retain bank customers and help to market the bank, ensuring that it maintains a positive image in the community. A person in this field may also make decisions regarding the banks offerings, approving and denying loans, for example.

A branch manager of a brokerage firm or similar institutions may have duties that are much like those of a bank’s branch manager. He is typically responsible for making sure his branch runs well and manages its daily operations in keeping with the company's policies and standards. A person in this field may help make hiring and firing decisions and work to increase his firms visibility in the community. Often, a large part of the job for this type of manager is listening to the complaint’s of the branch’s clients and working to find acceptable solutions for them. He may also help settle disputes between different firm employees.

In many cases, a person who wants to become a branch manager needs a bachelor’s degree in order to pursue a career in this field, though some employers may prefer master's degrees. Those with bachelor’s or master’s degrees in finance or accounting may be well prepared for a career in this field. Those with business administration or similar degrees may be well prepared for this job as well. Many branch managers land this job after working their way up in the company from entry-level positions.

N. Madison
N. Madison

Nicole’s thirst for knowledge inspired her to become a wiseGEEK writer, and she focuses primarily on topics such as homeschooling, parenting, health, science, and business. When not writing or spending time with her four children, Nicole enjoys reading, camping, and going to the beach.

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Discussion Comments


@Mor - I know what you mean. When I was working for a bookstore in college, we had a really funny guy as our branch manager. He just adored boy bands (this was in the late 90's) and even though we would tease him, he'd put them on in the store all the time.

In fact, he inspired me to eventually start getting training so that I could have a branch manager career as well.

First I was put in charge of the magazines, then the children's books and finally I was in charge of the shop on weekends.

Eventually I was made assistant manager, but then I applied to be manager of a different store.

Having him support me like that was great though, and it made me want to do my best for the shop. He really made it so that we felt like a family.


The branch manager of the convenience store I worked for when I was in college made such a huge difference to the store.

He managed several stores around the city and he made sure that he only hired people who were going to be able to do the job properly. But, at the same time he didn't object to us having a good time as long as it wasn't disruptive. And he was good about making sure we got raises when we had passed certain time marks.

They transferred him to another city in the end, so that he could improve those branches as well and ours went downhill. After that, I quit.

Honestly, if you are working in a low paying job, a decent person in the branch manager position can make all the difference.

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