What Are the Different Types of Promotional Lanyards?

Nicole Long

Promotional lanyards come in many different varieties. The goal is to help companies advertise while providing functionality to the recipient. Lanyards typically are labeled by the type of attachment they have, such as a badge clip, swivel hook, key ring, or safety buckles.

Businessman giving a thumbs-up
Businessman giving a thumbs-up

The physical strap of promotional lanyards is made of several different types of material. Options for strap material include polyester, cotton, and nylon. These materials allow for comfort while the lanyards are worn around an individual’s neck.

Badge clip attachments for promotional lanyards are popular options for corporations and organizations. They utilize this attachment to help display employee or visitor badges. Using a lanyard with a badge clip allows for security personnel and others to easily identify employees and visitors.

The swivel hook allows for an attachment to swivel completely around the lanyard attachment. A clasp that can hold a corporate employee badge or a set of keys attaches to the lanyard via a swivel mechanism. The mechanism can be plastic or metal and has a section that can be pushed inward to remove keys, badges, and other attachments from the hook.

Lanyards with key ring attachments are another common type of promotional lanyard. These lanyards specifically hold keys and work well for specific giveaways and purposes. Key ring lanyards are perfect for employees with access to building keys and can also work well for college promotions for new dormitory residents.

Other types of attachments are also available for promotional lanyards. These include safety breakaway buckles and double attachments, where several attachments are provided for multiple uses. Breakaway buckles are designed to help those who are confronted with dangerous situations break free of the lanyard and possibly prevent injury or harm if a machine or person grabs the items attached to the lanyard by the attachment.

Promotional lanyards come in many colors. Popular colors for lanyards include black, blue, and red. Other colors available include white, yellow, and brown. The imprint colors for promotional lanyards typically match the company’s logo and corporate colors or compliment the choice of lanyard color. Some may choose to purchase lanyards in colors that coordinate with special events or occasions, such as cancer related fundraisers.

Imprints are typically done in what is considered a repeat pattern along the length of the lanyard strap. This means that the chosen logo, slogan, or other wording is stamped at equal distances along the entire strap. Some lanyards may feature several logos, such as the sponsorships of charity events, in which the order of the logos is repetitive along the length of the strap.

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