What Are the Different Types of Marketing Gifts?

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  • Written By: Felicia Dye
  • Edited By: Melissa Wiley
  • Last Modified Date: 16 October 2019
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The best marketing gifts depend largely on the group being targeted. For general middle-age consumers, items that involve the home or family, such as flashlights, playing cards, or pet supplies, are good ideas. Students are likely to appreciate and retain items that help them cut down on the costs of school supplies, such as notebooks, binders, and highlighter sets. There are even eco-friendly marketing gifts, such as biodegradable pens and rain gauges, that will likely appeal to those with environmental concerns.

There are a wide range of marketing gifts available. The best options for a particular business will depend on several factors, including the business' budget, target audience, and desired image. For example, a business that is targeting the general public may shop for gifts that can be used in the the home, such as candles, flashlights, and oven mitts. Items that promote family activity, such as Frisbees, soccer balls, and playing cards, are also worthy of consideration.

Items that can be used by children and pets also make great marketing gifts because they may be kept in sight for extended periods of time. For children, great gift ideas include sand pails, piggy banks, and rubber ducks. Good pet gifts include water bowls, identification tags, and chew toys.


When representatives from schools are considering marketing gifts for prospective students, they should select items that those individuals can use for their studies because they will be more likely to keep them. As students often spend significant amounts of money on supplies, good gift ideas include presentation folders, notebooks, and clipboards. Flash drives, which are available in a wide variety of styles and designs, including wristband and key chain models, are also a great option.

Many clerical and administrative workers are denied the privilege of offices and work in small communal spaces. Marketing gifts are a great opportunity to help these individuals spruce up their workspace. Calendars, mouse pads, and pen holders are nice options to consider. A company may also want to consider giving away stress balls, mugs, or personalized paper clips.

When targeting executives, it is best to give a gift that communicates recognition of their position as opposed to that of a general office worker. For instance, letter openers or elegant paper weights may be distributed. Picture frames, desk clocks, and business card holders are also ideal choices. Another gift to consider that executives may find unique is a portable radio with the giver's logo printed on it.

Businesses that are targeting environmentally conscious individuals have a number of eco-friendly products to choose from that are likely to leave a positive impression. Personalized seed packets are one example that has become increasingly popular. Other creative choices include reusable grocery bags, recycled paper note pads, and rain gauges.


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