What Are Strategic Proposals?

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  • Written By: T. Carrier
  • Edited By: John Allen
  • Last Modified Date: 03 October 2019
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Businesses typically must employee critically sound strategies for efficiently performing their operations. Strategic proposals are formal or informal guidelines for achieving a business-related task. They may consider factors such as feasibility and suitability. Further, they may be targeted toward specific business concerns, such as marketing. Written business proposals often outline an issue and a proposed mode of action.

Strategic proposals are a main aspect of strategic management in business. Management deals with how managers develop and conduct business according to their bosses’ and consumers’ wants and needs. Some key focal points of strategic management include determining objectives, creating plans, and determining resources needed to implement these plans. Proposals are generally part of the plan-making portion of strategic management, although objectives and resource allocation are important and interlinked factors in proposal development.

The core idea behind a strategic proposal is to merge research with practical applications. Efficient proposals lay out specific steps for achieving a goal, and support these steps with plentiful evidence. They help ensure that a thorough of understanding and expertise in an area are the foundation of any major business strategy. In a sense, strategic proposals serve as the bridge between strategic thinking and everyday business.


Several factors go into making a strategic proposal. For one, an analysis of both the company’s strengths and weaknesses and its competitors' strengths and weaknesses on the given issue should be made. In addition, proposals should pass three main criteria: suitability, feasibility, and acceptability. These considerations determine if a proposition is adequate, whether it can practically work, and whether or not it will be viewed as a valid solution. Further, the main aim and approach of the proposal should be determined, such as whether it addresses marketing, economic issues, or improving employee output and satisfaction.

Certain strategic business skills help prepare individuals to make strategic proposals. In general, individuals should be able to think globally, which means they can consider all possible outcomes and obstacles to implementing a course of action. As such, an individual should be able to think creatively and consider past influences, present influences, and possible future influences. Two more desirable qualities a strategic planner will likely possess are extreme focus and open responsiveness to ideas.

Written business proposals are one of the more common forms of strategic proposals. In retail business management, for example, these are often offers that sellers make to possible buyers. Individuals starting a new business may also make detailed proposals to potential investors. A typical proposal of this nature might outline some of the following: the need for a specific product, the targeted consumer base, a competitor analysis, and specific plans for funding and implementation.


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