Companies that develop a green business strategy usually do so because they want to be a good stewards of the environment and implement business practices to protect the earth and its resources. There are many ways to develop a green business strategy, including reducing waste, modifying work practices, and using alternative energy sources. Many companies with a green business strategy participate in green business initiatives as part of community efforts.
Some businesses are naturally geared for a green business strategy because of their particular industry or location. For example, companies operated by small teams or sole proprietors may do business virtually, which cuts down on the need for travel, an office, and other energy-wasting business practices. A business may be located near public transportation or in a place that's convenient for employees to travel by foot or by bike. By working from a small home office or an office that is within walking distance, a company is using a green business strategy.
For all other organizations, developing a green business strategy first begins with cutting down on waste. Paper is one of the biggest culprits, as there are thousands of sheets of paper tossed out daily at an average worksite. By providing recycling bins, this paper waste can be managed in a more green method and sent for recycling. Companies can also implement green business strategies that encourage employees to cut down on energy waste, such as providing incentives to use public transportation or carpooling to work.
Businesses that desire to make small, but significant changes can implement a green business strategy by choosing alternative energy sources, such as solar power. Many light fixtures can be replaced with eco-friendly bulbs. Heating and air conditioning systems can be upgraded to more energy-efficient models.
A newly formed business or one that is going through a transformative process may become involved in community green initiatives. Many communities have green initiatives such as street cleanup, land recovery, and recycling projects in which any organization can get involved. Businesses can also start “greening” their business location with more energy efficient practices, refurbishment with recycled or reclaimed building and furniture materials, and outdoor shade tree planting. These measures can reduce waste and improve the environment.