How Do I Choose the Best Wholesale Lip Gloss?

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  • Written By: Lynelle Harmon
  • Edited By: E. E. Hubbard
  • Last Modified Date: 03 December 2019
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Wholesale lip gloss are cosmetics that are sold in bulk at a reduced price. The process of purchasing wholesale cosmetics begins with whether the intended use is personal, professional, or for gifts. Personal use glosses can consist of smaller orders and can be more individually-tailored to preference, while professional and gift products need to suit a wide range of skin tones and situations. Prices for wholesale products tend to be the lowest online, though selecting the best product requires careful shopping and knowledge of makeup formulas.

Individual wholesale lip gloss palettes are the best choice for personal use. The palette may include over 60 shades of gloss divided into small wells that provide an in expensive way to try a range of colors or finishes without risk. Palettes are often divided into warm or cool colors to provide a simple guide for matching the products to one skin tone.

Professional makeup artists will often need to purchase multiple wholesale lip gloss palettes to suit clients with a range of undertones and complexions. Natural pink or brown tones in warm or cool shades will be the most versatile for a wide range of clients. Shimmery finishes don’t photograph as well under flash bulbs, which may need to be taken into consideration. Sticky gloss formulas tend to stay on longer than more fluid formulas and will require fewer touch-ups throughout the event.


Gift wholesale lip gloss can be purchased in bulk to serve as a party favor and these glosses are typically single small tubes of gloss, often with a key ring or other attachment device to keep it handy. Bulk orders like this often include a limited range of neutral shades and formulas that will suit the vast majority of people. Some companies may allow more customization than others and larger orders typically come with lower prices.

The best wholesale lip gloss prices are found online, but it’s usually impossible to test those products ahead of time and a solid knowledge of lip gloss is helpful when choosing the best option. Makeup counter samples are an excellent way to gain an understanding the finishes and formulas of various types of lip gloss, though these products are typically not available wholesale. Samples will demonstrate what a product description means when it describes the finish as a shimmer and the formula as sticky. Purchasing products online requires research into which brands are preferred among beauty bloggers, who will often comparison test products and give honest recommendations.


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