How do I Choose the Best Online Marketing Expert?

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  • Written By: Sheri Cyprus
  • Edited By: Heather Bailey
  • Last Modified Date: 11 October 2019
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To choose the best online marketing expert, you should have a clear idea of your business objectives. For instance, if you want to drive more traffic to your website, a search engine optimization (SEO) expert is likely to be best, but if your product is in need of sales material to compel web visitors to buy it, a marketing copywriter would be a better choice. An online marketing expert should be able to let you know how his or services can help you reach your specific business objective.

Look for a professional online expert who offers free marketing evaluations. He or she can then pinpoint the weaknesses in your existing Internet marketing strategies and suggest how his or her services can better help you reach your business goals. If you're not in agreement with the plan, or pricing even after negotiating, you can look for another online marketing expert. Usually though, if you begin by picking an expert based on a well-written website, it's likely you would agree with the recommendations he or she proposed for your online marketing plan.


Consider the focus of each marketing service expert's website when you're narrowing down your choice. If what you need to better realize profits is an online advertising expert rather than one who specializes in SEO, look for a marketing services company website with that focus. Also keep in mind, that if you want to hire an online marketing expert to revamp your website, it's possible that the result is going to be in line with his or her own site. If you don't like an expert's website, or find it contains grammatical errors or typos, it's best to look elsewhere.

Take the time to review an expert's sample articles or other work. For example, if you're hiring an expert for article marketing to provide links back to your website, make sure of the quality of the pieces before you buy. Poorly written articles aren't likely to convince readers to click on your website link at the end; many are likely to quit reading this kind of posting part way through.

If you're hiring an online marketing expert for an email campaign, ask for specific result rates. Good Internet marketers are results-oriented and have experience in email marketing and SEO consulting. Check the expert's references before deciding on the right online marketing professional for your business. You may want to begin with one project for the online marketing expert you choose, then if that is successful, hire the same individual for additional projects.


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