How do I Choose the Best Banner Advertising?

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  • Written By: N. Madison
  • Edited By: Jenn Walker
  • Last Modified Date: 04 October 2019
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There are many tips that may help you choose the best banner advertising. Among the best are those related to reviewing the competition’s banner ads to get ideas and keeping the banner file size small. You may also do well to use fewer word on banners and use larger fonts. Selecting colors that appeal to the target audience may also prove helpful. Choosing or creating a banner that gives the impression of providing valuable information rather than just advertising may help as well.

Among the best tips for choosing banner advertising are those related to researching the banner ads businesses in the same industry are using. The purpose of this is not to copy those advertisements, but to see which ads capture attention and then analyze them to discover the elements of the banner advertising that are the most appealing. Then, you may take steps to include those elements in your advertising or even improve upon them.

Another of the most important tips for choosing the best banner advertising is to select banner ads that look like they link to information the consumer wants or needs. The more they look like something of value for the consumer, the more likely a consumer is to click on them. Using banners ads that actually provide valuable information may translate into more information requests and sales.


Colors may also be important when you are trying to choose the best banner advertising. In most cases, it makes sense to choose eye-catching colors that will be hard to overlook yet will coordinate well with the colors on the rest of the page. It is also important, however, to consider your target audience and attempt to choose colors that will appeal to them. Additionally, you may prefer to avoid some colors for certain types of advertisements. For example, you may avoid red for financial-related advertising, as it may make potential customers think of financial loss.

In general, banner ads with fewer words are considered more eye-catching and memorable than banner ads that contain a lot of details. Consumers may lose interest if they are forced to read wordy banner advertising messages. Typically, it is best to use larger fonts as well. This way, the people who view your banner ad can understand what it concerns at a glance.

It is also important to keep the file size of a banner ad low when using this type of advertising. Large files may load slowly on some computers, and the people who are supposed to see the ads may move on to another page before they are fully loaded. To avoid this, many banner advertising experts recommend choosing or creating banner ads that provide the fastest loading times.


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