How do I Choose an Online Insurance Broker?

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  • Written By: Anita Choudhary
  • Edited By: C. Wilborn
  • Last Modified Date: 11 August 2019
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When it comes to choosing an online insurance broker, it can be quite a challenge. Suffice it to say, a simple search on the internet will yield literally thousands of results, making your decision a difficult one. The insurance market is continually changing, so having the right insurance agent on your side carries with it a number of advantages. Among other considerations, you'll most likely want to look for an agent who is independent, can give you comprehensive coverage, and is experienced and credentialed.

It's a good idea to hire an "independent" insurance agent. Online insurance brokers are either "captive" or "independent" insurance agents. The captive insurance agent sells only one company's products, whereas the independent insurance agent typically represents eight or more companies. This gives him or her the advantage of being able to compare rates on auto insurance, home insurance, and life insurance so you are afforded the best value.

Look for an insurance agent who can handle all your of your insurance needs. He or she should keep you informed of any important changes in your insurance policy. If you have an insurance claim, he or she should assist you every step of the way, and not just give you a list of phone numbers to call. He or she also needs to be able to assist you with different types of insurance that you might need, such as auto insurance, home insurance, and life insurance.


Credentials and experience are also important considerations in the insurance business. The market is continually changing, and there are numerous designations in the industry that indicate the level of expertise an online insurance broker or insurance agent has. Never be afraid to ask an agent or broker questions regarding his or her credentials and years of experience. Make sure he or she is willing to discuss his or her credentials and years of experience with you.

You should be willing to answer a lot of pertinent questions. The ideal online insurance broker or insurance agent will ask you a lot of questions in order to facilitate all your insurance needs. At the same time, he or she should be able to explain all the details of your current insurance policy as well as inform you of any exclusions or limitations. Being aware of details such as these is critical, irrespective of the policy that you are going to buy. The ideal online insurance broker should help you to compare the different insurance policies available to you, including the pros and cons of each, to help you get the best coverage for your money.


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