How do I Break into the SaaS Market?

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  • Written By: Patrick Roland
  • Edited By: A. Joseph
  • Last Modified Date: 12 October 2019
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Breaking into the Software as a Service market, or SaaS market, is just like getting an initial opportunity in any technology market: It takes dedication, expertise and knowledge. Fortunately, SaaS is not open only to software designers but a wide host of professions, and it can be easier to break into through one of these avenues. By studying the market and honing your skills, you can break into this world of fast-paced technology.

The first step into this profession is having a full understanding of the SaaS market. SaaS software is a low-cost business software that allows companies to purchase the rights but not have to buy an often expensive license from the company. You must understand that SaaS products are centrally managed and network based, so all updates, distribution and software development happen from one office. To break into the market, you need a solid understanding of the technology, such as the four levels of products that SaaS companies offer: customizable, configurable, multi-tenant efficient and scalable.


You should strongly consider sharpening your skills as a software engineer or designer if you want to break into the SaaS market. Technology drives this industry, which is always in need of innovative and knowledgeable people to create, update and repair software. Learning coding language and design software by getting a college degree focusing on computer engineering is a strong place to start. Along the educational road, you should be studying the history and trends of SaaS and try to get an internship within the industry for maximum preparation.

Being a software specialist isn't the only way to break into the Saas market. If you have a passion for this technology but do not have the computer skills necessary to be an engineer, there are many other career options. Business management is always necessary for coordinating various engineers and projects. Sales and marketing are an enormous part of the SaaS industry, which needs capable people to sell these services to companies in need. Administration also is an important element because secretaries and assistants often keep these hectic environments organized.

Like many tech industries, the SaaS market is rapidly expanding and changing. There are a number of ways you can get yourself into this market. You can choose software development as your opportunity, but there are other choices available. Marketers, managers and administrators all help SaaS companies be successful in their daily operations.


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