To become a sports information director you will need to have the right blend of education and experience. Candidates with a passion for sports, an understanding of recording statistical information, and the ability to handle media requests often excel in the field. In addition, if you want to become a sports information director you will need to have solid communication skills and a pleasant personality.
A sports information director typically handles a wide variety of tasks for an athletic program. He arranges for the printing of informational and promotional material, records scores and statistics surrounding team and individual performances, and interacts with the media. In essence, the information director represents the team and works to promote a positive public image.
Obtaining a bachelor’s degree is usually recommended for those entering this profession. Popular degree choices for an individual hoping to become a sports information director are communications and sports management. In addition, coursework in public relations, marketing, and sports administration can all provide beneficial knowledge for potential candidates.
Gaining experience can help set you apart from other job candidates. Relevant experience includes working as a marketing assistant at a public relations firm or being a coach’s assistant. This type of work should allow you to develop relevant skills, such as those related to putting together press releases and interacting with members of the media.
The position best suits an individual who has a passion for sports and athletic endeavors. An individual hoping to become a sports information director can excel when knowledge related to scoring, team positions, and common sports terminology is already well understood. In addition, prior participation in athletics, whether on an athletic or administrative level, can provide important connections in related marketing and communications areas.
Interacting with the media on a regular basis is perhaps the most visible duty in this job. If you hope to become a sports information director you should feel comfortable scheduling interviews, coordinating broadcasting details, and interacting with local and regional media outlets. In essence, you help direct the flow of information from the team to the public.
Candidates for this position should also have a pleasant personality and be able to communicate effectively with a diverse audience. A pleasant demeanor can help create a positive environment around the team, the school, and the community. In addition, it can help you develop solid relationships within the sports community. Of course, this job also requires a candidate with excellent communication skills to help facilitate the exchange of information.