Voting is a major decision, and most people want to find information about political candidates and proposed ballot measures so that they can make an informed choice at the polls. However, it can sometimes be challenging to find reliable, unbiased information about political candidates, as most candidates launch extensive public relations campaigns which are designed to paint themselves in a favorable light. Fortunately, there are some resources you can use to look for voter information.
The most important thing to remember when looking at information about political candidates is that it is crucial to know the source. When you read anything about a candidate or ballot measure, find out who published it and what their agenda might be. By closely evaluating the source of the information you receive, you can make a decision about how reliable and helpful it is. Be aware that many politicians use astroturfing as a method for disseminating information; astroturfing involves the use of a seemingly non-partisan, grassroots organization to promote particular political views, and it can be very deceptive.
One place to look for voter information is a cause that you support. If the environment is a major issue for you, for example, you might want to turn to voter information published by the World Wildlife Fund or the Sierra Club. If you care about animal rights, organizations like the Fund for Animals and the Humane Society of the United States publish voter guides. If reproductive rights are important, Planned Parenthood might be a good source. Be aware that all of these organizations publish slanted information about candidates and issues, but if you pick a cause or organization that you support, it might be a slant that you happen to agree with. Many of these groups also publish rating guides to political candidates, telling you how they voted on issues which are important to the organization.
If you are seeking more nonpartisan information about political candidates, organizations like Project Vote Smart and the League of Women Voters publish extensive guides to candidates and issues. Project Vote Smart maintains an extensive database on all the candidates with information about their voting records, positions on major issues, and so forth. Many individual nations, provinces, and states also provide nonpartisan voter information on candidates and issues; if you are a registered voter, such information will often be mailed to you in advance of the election.
You can also turn to publications like local newspapers for information about political candidates and upcoming ballot measures, but make sure you know the newspaper's bias before you trust their endorsements and information. Another good source for information is party-oriented political organizations; if you are a registered Republican, for example, the local branch of the Republican party will be happy to provide you with information about political candidates.
You can also try interacting with candidates directly. Many candidates host open houses and other events during the campaign season to give them a chance to interact with voters. You may be able to attend such an event and ask questions or listen to a moderated panel or debate which can provide valuable information about the candidates. In many nations, major debates are televised, allowing you to learn about the candidates from the comfort of your living room.