SauteePan-Advertising costs can really vary according to advertising medium and market size.
For example, if a media buyer were considering the purchase of advertising space for a client with the use of radio advertising, they may opt to go into the New York City markets which reach the most people but are also the most expensive. Here a typically week on a top radio station could cost up to $10,000 and the frequency of that ad would run about 20 times per week.
These are the considerations that every media buyer has to make for their client. They have to weigh the costs of the advertising with the potential outreach of consumers.
Their advertising strategy has to be perfect because if they fail a client will not give them another chance so they really have to make the best use of their product with respect to its advertising potential.