SEO web marketing, with SEO standing for search engine optimization, is an important online marketing tool.
Through SEO practices, marketing and public relations specialists use industry-specific key words in news releases and web site content.
These key words are carefully chosen as those most likely to be used in an internet search for certain products.
As a result, companies using the most popular key words will appear near the top of a search results page. Research shows that consumers are most likely to visit one of the top five pages that appear on a search results list.
As a result, if more visible your company is on the list, the more internet hits you will get.