I can see how viral internet marketing can lead to great results. It seems when someone has a great experience they often share it and if it is shared on a social network then the amount of people viewing the information can multiply.
Word of mouth advertising is the most effective way to get people to try your product or service. If the product or service is really superior it will only be a matter of time before others take notice. This is what happened with a casual dining restaurant that focused on burger and fries.
Obama recently made a comment about this restaurant chain and how much he enjoys its burgers and the message made news. Although this was accidental this restaurant chain benefited from the endorsement and became really successful.
In fact there is always a line to get in no matter when you go. This restaurant chain grew by viral buzz marketing because people cannot stop talking about these burgers.
Even the critics have raved about the place. When you get this type of attention you really don’t have to spend a lot of money on advertising.