@SurfNTurf - I agree with you. I also think that children should be taught to do what is right and not follow the status quo in order to be popular.
The feeling of wanting to fit in is the same for young kids as it is for adults. Sometimes popular kids get involved in risky or undesirable behavior and it is something that we do not want our children to follow.
We really need to make sure that they understand what peer pressure is all about and how they can deal with challenging the status quo.
For example, the peer group might isolate a child because they are different and end up bullying the kid. If we teach our children to offer a hand of friendship to that lonely child we are actually teaching them to challenge the status quo and reduce the level of cruelty directed to the bullied child.
This helps to build character in our children and a clear sense of right and wrong that will serve them well in their future.