It's pretty basic for investors to ask for full financial statements, even if the company is private. The CEO will have a fiduciary obligation to provide accurate information or face potential fraud charges. Earnings and profits are both important in considering the health of a company. Earnings over time are usually looked at for indications of growth, which some investors find more important than profit, especially in the early stages of a company. Others will focus on profit, or the bottom line. Both will need to be revealed to investors. With customers, you don't have to reveal anything and can get away with stating one vs. the other.