SauteePan - I agree. I think that this form of advocacy advertising is important because we underestimate the importance of some of these issues.
Many advertising strategy campaigns involve infomercials regarding abused pets with somber music in the background in order for us to see the results of what the abuse that these animals suffered has done to them.
They are designed to pull at our heart strings so that we donate to the cause. These are also very effective ads because we instantly feel sorry for the animals and almost feel guilty if we don’t contribute. This advertising marketing strategy is the most effective.