Being new to all this, there is a question I would dearly like answered but which I cannot find the answer to, anywhere.
"How is "Reverse product placement" done? (—What?)
As everyone knows, "Product Placement" is when a company (say Ford) in wanting to advertise its product, contacts (say Time Warner) with a view towards having Fords appear as the object-equivalent of "extras" in a TM production. "Reverse" Product Placement is when the reverse happens—when and for the same purpose (again, say Time Warner) proposes that Ford have its cars on show in their production. (There's a bit of free product placement, right there, but wouldn't have been nice, and fair, had I been paid for it? I could, after all, have chosen to mention any other two companies.)
Granted, reverse product placement is not marketing. It's finance acquisition. But surely the two live facing each other on a two-way street.
Or do they? Surely it's in the interest of would-be advertisers: instead of having to spend money searching for placement, to open an avenue by which the place-holders could come to them?
I would dearly like to know how someone like me, with a spot to fill—and in need of finance—can contact prospective advertisers looking for spots? Comments?