@dna50- My top suggestion in this would be to focus on having a solid strategic plan. Whether you are working on the web site or the products themselves you cannot go wrong in having a solid plan in place for the business,. It can help you with planning, draw in investors and even make it easier for you to take a broader role in the company once it starts to grow. You cannot get to where you want to be without a very good idea of where that actually is. Ask yourself these three questions, “What do we do?”, “For whom do we do it?”, and “How do we excel?” and you are going to find that your strategic plan grows out of those answers very naturally.