Crispety-I know that the human resource training department often puts sales development training seminars together.
Usually courses pertaining to adding to the sales transaction and increasing the average unit sales or the amount of every sales transaction help the company’s bottom line.
They also offer courses showing employees how to schedule appointments and close a sale.
These tend to be difficult aspects of the sales process that sales people generally need more training on in order to be successful.
These are also areas that provide the highest return on investment which is why many companies focus on this form of training.
Customer retention is also important because about 80% of people that have bad experience tell on average of eight to twenty other people, so it may take years for a company to develop a good reputation and only a single moment to ruin it.
This is also why companies spend millions training employees and screening calls and performing mystery shops so that the company can see how a typical customer is received. This also helps the company judge what type of personnel training and development is needed.