Niche marketing ideas definitely includes a lot of market research. Sometimes finding out what other related products does this segment of the population use and how they make their buying decision is critical.
This is why many men’s cologne or clothing is actually marketed towards women because it is well known that women actually buy more of the men’s products then men do.
This is why you will see ads for men’s cologne in a women’s fashion magazine. There are many niche marketing articles that have stated this fact.