Moldova - I agree with you. I know that social media advertising is the way of the future but I still wonder how traditional advertising methods like advertising billboards, television and radio ads compare.
I know that many companies seek market research firms that can test the advertising effectiveness of all of the company’s intended ads for their campaign.
A company by the name of Decision Analysts does ad testing for its clients. They usually have a panel look at the print, television, or radio ads and discuss what the message of the product is all about in 15 seconds.
If the message cannot be described in that timeframe then the message of the ad is considered too complicated and it has to be simplified in order to achieve any success.