What is Miracle Whip®?

food cooking

Miracle Whip® is a condiment manufactured by Kraft Foods. It is used both as a salad dressing and a sandwich spread, like its closely related cousin, mayonnaise. The two foods are closely related enough to be topics of acrimony, as many people have a strong preference for either mayonnaise or Miracle Whip®. In any event, Miracle Whip® is typically available at large markets, and Kraft offers a number of packaging options including squeeze bottles for cooks in a hurry.

The history of Miracle Whip® begins in 1931, when a man named Max Crosset developed a salad dressing he called Mac Crosset's X-tra Fine Salad Dressing in Salem, Illinois. Crosset used the dressing in his eponymous cafe, later selling it to Kraft Foods. Kraft introduced Miracle Whip® to the general public in 1933, at the Chicago World's Fair, where Kraft constructed a complete sterile kitchen enclosed in glass so that visitors to the fair could watch the production of Miracle Whip®.

Kraft claims that this condiment is named for the machine which was developed for mass production of Miracle Whip®. Like mayonnaise, Miracle Whip® is an emulsion of eggs, oil, and sugars, but it is somewhat tricky to blend the emulsion to the desired consistency. An enterprising Kraft engineer developed a machine which could blend the ingredients properly, dubbing it the “Miracle Whip,” and the name apparently caught on with Kraft management.

This product has a naturally sweet flavor, as you will discover if you taste it side by side with mayonnaise. It is often used as a replacement for mayonnaise, because it is much lower in fat than traditional mayonnaise. Miracle Whip® can be spread on sandwiches, blended into salad dressings, mixed with other ingredients to create a dip, and used in a variety of other ways, depending on personal taste.

You may have experienced a taste of the Miracle Whip® vs mayonnaise debate for yourself. Many people grow up in a household which eats one or the other, acquiring a fondness which is hard to break. The two products are in fact different, so it is perhaps not surprising that people sometimes express a strong preference for mayonnaise or Miracle Whip®.

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5
Colbert made a hipster Miracle Whip commercial. Apparently, he can't handle us at Miracle Whip because he thinks we cause too much mayo-ham. So which side are you on, mayo or Miracle Whip?
- anon49008
4
I love miracle whip. my mom used it for as long as i can remember. I'm 74. when we moved to florida we were expecting some of my husbands relatives so i cooked all kinds of salads using miracle whip. Well, guess what, no one, i mean no one came. So, here i was with all kinds of salad. My neighbors were on vacation for two weeks and due home the next day, so i took over some of everything. Now, they used only mayo until they tasted my salads and couldn't believe i used miracle whip. Thanks kraft. If i use mayo maybe once or twice a year i make my own. So i know i've been eating miracle whip since i've been eating salads and sandwiches.
- anon45204
3
Miracle Whip is simply a sweet mayonnaise. It's not some kind of SupersizeAmerica plot. It's been around since the 30s. No better or worse than Hellmans, just different.

I find it indispensable for dressings (say, Russian or gorgonzola) where home-made mayonnaise is too distinctive. I even prefer it to my own for thousand island.

- zajal
2
Shorter version: Miracle Whip is an abomination against God and man.
- anon39303
1
I suppose I grew up in a mayonnaise family because I definitely lean towards mayo instead of miracle whip. Miracle Whip is much too sweet on a sandwich. Mayo's definitely the way to go! Taste-wise anyways. I hadn't realized that Miracle Whip had less Calories....12 less Calories per teaspoon to be exact (37 versus 49 Cals per Tbsp)...oh well!
- motherteresa

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Written by S.E. Smith
Last Modified: 16 October 2009

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