Subway11- That is sort of like market segmentation. Market segmentation is focusing on the population of the target market that most likely will buy your product.
For example the Gucci company market is strictly a luxury market and all of its promotions and advertising will be made in magazines that are typically purchased by people with a high net worth.
For example, you will see Ranger Rover advertisements in Worth or Fortune magazine, but you will not see these ads in a Better Homes and Gardens or a Good Housekeeping because the readers of those magazines do not buy Range Rovers.
What is really interesting is the number of advertisements for men’s colognes and clothing in women’s magazines. Again, even though the market is for men, the ads are directed at the likely buyers which are women.