As someone who has a blog and has only dabbled around with sites like Google Analytics, I’m curious about companies that do keyword optimization and how they even go about creating a basic keyword structure. Do these companies create their own keyword database or do they all take the same basic structure from one large source? And on a more random note, do popular culture topics play into keyword optimization at all? For example, would a client of one of these companies want anything to do with a keyword like Kim Kardashian, which I’m sure is searched many times on a daily basis? How would they sell a term like this? In other words, what kinds of clients would find it lucrative to use a company to generate the most searched pop culture keywords for them, especially when the terms could be popular one moment and then not be in a few months or even a year from now?