Moldova - I have read some of Lakoff’s idea and he really has a interesting way of coloring things. He frames the typical liberal argument as the progressive movement or progressive idea.
He does not use the word liberal because liberal has a negative connotation. Republicans use it all the time on opponents to paint a picture of someone that taxes and spends.
The liberal label has been used on Jimmy Carter, Walter Mondale, Michael Dukakis, and John Kerry and all of these men lost their prospective elections. I guess the label works.
Liberals always try to frame their political views in terms of claiming to help the poor, but in doing so they will raise taxes on everyone so that they can grow the government.
Offering handouts does not help the poor but makes them dependent on the government which is the way liberals want it.
They want these people to remain dependent so that they will continue to vote for the party in the future out of loyalty.
If they really wanted to help these people they would cut taxes on everyone and offer additional incentives for businesses to expand.
This will create the environment in which businesses will offer more jobs allowing the unemployed a chance to find work. This is more meaningful then receiving a government handout because it allowed the person the dignitiy to stand on their two feet and get out of a bad situation with renewed confidence.
I think that the framing of political issues from a liberal point of view is becoming more transparent and more people are becoming aware of what it really means.