@runner101 - I have heard conflicting arguments about massage painful muscle or bone contusions. With bone contusion, the argument I had heard was that massaging the area speeds up the healing process and prevents myositis ossificans, which is when muscle and bone grow into each other.
Unfortunately the argument I have heard for not massaging involves the exact same argument, just in this case the argument is that massaging your contusion could lead to myositis ossificans.
My guess is to get with someone who recently graduated from Physical Therapy school or Orthapedic Residency and has read some of the latest literature on it. It could be one of those things that was taught one way and then evidence later disproved it!