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What is Internet Marketing?

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  • Written By: Reethi Rai
  • Edited By: Lucy Oppenheimer
  • Last Modified Date: 21 September 2014
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Internet marketing is the promotion of products and services using the Internet. Lower costs of dissemination of information and a global audience are its main advantages. This type of marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.

The importance of Internet marketing strategies has grown with the growth and importance of the Internet. Most established companies are vying for online space and seeking to adopt web marketing strategies to increase traffic to their company's homepage. Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business.

Marketing tools can be used to find the hotspot of a website — the place that gets the most traffic. These tools can also help ensure a top ranking for a site or repair broken links.

Another way to increase revenue via Internet marketing is to use keyword suggestion tools. Keyword research is a very important aspect of an online marketing campaign. If a site is not targeting the right keywords, in all probability, it is losing potential customers. Low rankings, as a result of bad keywords, could translate to low earnings as well. A better approach is to find out what the popular keywords related to a product or service are and analyze the search volumes for them. Many keyword research tools can be found online.

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Online marketing can be enhanced by enriching a company's website as well. Great designs and content might better attract users to a particular site. Aesthetically pleasing sites generally attract a lot of visitors, but so do functional ones. While a site should be visually pleasing and reach out to a broadly-defined demographic group, it should also be user-friendly.

Keeping an eye on the effectiveness of an Internet marketing strategy is also important. This type of marketing is not all about huge advertising costs and a successful website launch. The effectiveness of marketing tools will also have to be monitored to ensure that the approach continues to be fruitful. There are a number of site optimization and email marketing tools that are available, and a careful analysis and selection of strategies can help ensure business success.

Today, there is no dearth of web marketers who will help implement web advertisements and assure top search engine rankings. To achieve this, web marketers will undertake a detailed market analysis, competitor analysis and come up with an effective Internet marketing strategy to steer a website to the top of the leading search engines.

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Discuss this Article

anon966454
Post 26

Online marketing gives benefits to all small and big businesses and online marketing techniques help in improving the business.

Kevin380
Post 24

The Pure Leverage Formula is a must have for any business in today’s day and age if you are looking to stay ahead of your competition. This marketing suite is not only for home or online businesses, it is for any business looking to get more customers and flat out sell more products.

teejay39
Post 16

Great post, it was very informative. I like the way that you broke down the different strategies of internet marketing.

doristaylor
Post 8

Internet marketing is where businessmen advertise their products. This is where they go to social media just to interact with their customers.

anon171894
Post 7

@Comment 5: You're right. Internet marketing is being used by businessmen who want to introduce their products by using different tools.

anon144560
Post 6

Nice, used it for my research paper.

anon117548
Post 5

Very informative post. Well internet marketing is the most emergent field in today's market. It helps to promote business product and services according to market demands and standards. You must keep focused on the internet marketing strategy in order to get more targeted traffic and get increase the amount of sales, leads and conversion to your site.

anon91253
Post 2

i want to know is there a better future in Internet marketing.

anon22396
Post 1

Well written! Can you give me details about internet marketers who work on a freelance basis?

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