Learn something new every day
More Info... by email
An HTML e-mail is an e-mail message that is created using hypertext markup language (HTML). Often, businesses prefer to send HTML e-mail messages when they want to create visually appealing e-mails that catch the reader’s attention. A person may create an HTML e-mail that includes many of the same elements an individual might find on a Web page, but there are also some cons to sending this type of e-mail. For starters, HTML e-mails may load slowly, and people may be hesitant to open and view their graphics because hackers sometimes send viruses and other harmful computer code in HTML e-mails. Additionally, some computer e-mail programs may not be compatible with certain types of HTML e-mail elements.
In most cases, HTML e-mails are more exciting for the recipient that plain text e-mails. HTML e-mails often includes graphics, photographs, colored fonts, fancy type, and clickable links. Some may include icons, video elements, and even interactive forms. In general, HTML e-mail makes it easier for advertisers to gain and keep the attention of potential and current clients and customers.
HTML e-mail is popular because it is usually more visually appealing than a plain text e-mail. An HTML message may feature a burst of color and graphics that are similar to what one might see on a Web page. As such, advertisers often use HTML e-mail as a marketing tool to interest consumers in what they have to offer and draw them to their websites.
One of the major cons of HTML in e-mail is that many people are leery of it. This is due to the fact that hackers sometimes send virus and other types of malicious computer code in e-mails. For example, a hacker may embed code in an email that automatically causes files to download on an unsuspecting person's computer. For this reason, many people use e-mail controls that block HTML elements. In fact, some people have their HTML e-mails sent straight to junk e-mail folders.
Another problem for those who use HTML e-mail may be related to compatibility. Some people with older computers and certain types of software may not be able to view some of the elements used in HTML e-mails, even if they would like to view them. In such a case, a person without the right software may only see the text of an e-mail and none of the graphics. In other cases, impossible-to-decipher code may appear where the normal e-mail text should be visible.
One of our editors will review your suggestion and make changes if warranted. Note that depending on the number of suggestions we receive, this can take anywhere from a few hours to a few days. Thank you for helping to improve wiseGEEK!