@Mammmood - I like graphs too, but I’d like to point out that a horizontal financial analysis is not as easy as a continually trending upward line graph.
That’s because while the revenue may increase, the gross profit margin may not. I’ve actually invested in stocks that reported better than average revenue, and the moment the quarterly report came out, the stock took a nosedive.
That’s because the profit margin was smaller than expected. Perhaps the cost of goods increased or there was increased pressure from competition, and so prices had to be slashed.
Whatever the reason, the health of a business involves more than its revenue. I agree that horizontal financial analysis is easy to parse; just look at all your numbers.