We Latin Americans love our bread. I think many Latin American countries are on top of the list for world bread consumption.
I was in Latin America last summer and unfortunately, I think bread-making has changed a lot and for the worst. When I was a kid, all bread in Latin America was made by family owned bakeries and I have so many memories going to the bakery every morning and getting in line for hallulla. Every hallulla was handmade and you could see and taste the effort and love the baker put into the bread.
Now, there are almost no bakeries left. Breads, including hallullas, are made in bread factories with machinery. It's true that we don't have to wait in line anymore, but the bread doesn't taste the same as it used to. The only way to have great hallulla now is to make it at home.